Job Description

As a campaign leader, you will be responsible for running different campaigns at Tiki that are relevant to target consumers. Could you be a campaign leader?

Campaign Leaders usually work in collaboration with external & internal partners to prepare and execute campaigns, measure and report on the effectiveness.

Reporting to the Head of Campaign and Brand Partnership Marketing, you will be responsible for:

A. Planning:

  • Plan the strategy of each campaign including concept / idea, mechanic, focus categories / assortment, budget promotion for  monthly, quarterly, annual campaign calendar with different campaign levels (MSD, Seasonal, Baseline, Program, Category campaign) with the aim of acquiring and retaining customers to reach assigned KPIs.
  • Conceptualize and develop interesting, relevant campaigns for Tiki’s customers with delightful user experience through desktop, mobile site, and apps interface to achieve conversion.
  • Lead on customer insights, customer behaviors, customers trends and co-ordinate with the MD team to understand consumers‘ product insight to bring the best benefit to customers and contribute in delivering targets.
  • Seize the co-op opportunities in every campaign and compile relevant materials with the Marketing Solutions team to onboard external partners.
  • Manage the procedure, implementation, tracking & measurement of relevant departments to run effective campaigns.

B. Execution:

  • Work with external partners and internal stakeholders to ensure the campaigns happen smoothly.
  • Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.
  • Work closely with engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing page and store page launches.
  • Work effectively with different online marketing channels (Google ads, Facebook ads, social media, affiliates & CRM pushes)
  • Work with Business Intelligence team to deep dive consumer insights for campaign planning, track and measure campaign effectiveness
  • Work with the product team and commercial team on initiatives to improve customer experience
  • Ensure seamless working process among Product team, Commercial team, Brand team, Media team during campaigns.

C. Team Management:

  • Lead campaign team to run different campaigns and ensure the highest performance & maximize efficiency.
  • Keep track, review & report the key results and effectiveness of the team. 



A.    Background:

  • Bachelor’s degree in Business, Marketing or related field required;
  • Prior experience in eCommerce marketing and/or campaign management preferred;
  • Knowledge of business intelligence and performance media is a plus.

B.    Professional & Soft Skills:

  • Good English written and verbal communication skills
  • Management skills: as a campaign leader, you will formulate campaign plans but your team will deliver them. You need to guide your team and establish parameters but also delegate & inspire them to run campaigns.
  • Good leadership skills & motivate team members
  • Project management skills: you will have to work with a budget, meet deadlines for multiple projects and ensure performance on campaigns, project management skills is a must-have
  • Numerical skills: You will work with numbers & figure, data analysis skills to get insight & actions for campaigns.
  • Can-do attitude to overcome challenges
  • Responsive, fast & cooperative to adapt quickly with high speed of eCommerce
  • Must be flexible for overtime working and have enthusiasm for teamwork and fast-paced environments.
  • Detail-oriented and passionate to work quickly/efficiently to meet deadlines.
  • Work independently and proactively take on new responsibilities where most needed.
  • Good knowledge of MS Office (specifically MS Excel)
  • Humble and willing to learn every day
  • Nimble, careful, enjoy working details.
  • Critical thinking and have service mindset

Application form

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Salary: Negotiation

Location: Hồ Chí Minh

Team: Growth

Application deadline: 20/07 — 19/08/2021