Tiki is one of Vietnam’s most trusted and loved e-commerce platforms. We aim to deliver not just goods, but great experiences – fast, safe, and meaningful. At the heart of this mission is our brand – and we’re looking for a Marketing Manager who can help shape and grow that brand through storytelling, social engagement, and performance marketing.
We are hiring a Marketing Manager to lead Branding & Social as well as Paid Media teams under the Campaign & Marketing division. This role requires a strong brand mindset, creative storytelling ability, and performance acumen to ensure brand activities not only build long-term value but also drive real business results – especially in traffic, user engagement, and NMV.
You will report directly to the Campaign & Marketing Director and manage a cross-functional team of 6 members.
Develop and implement brand strategies to strengthen Tiki’s emotional connection with users.
Lead brand storytelling efforts across all channels – owned, earned, and paid.
Oversee Tiki’s social media presence, working with in-house teams and agencies to drive engagement and build community.
Collaborate with KOLs, creators, and partners to bring the brand voice to life.
Ensure all creative output is on-brand, consistent, and aligned with strategic goals.
Lead the Paid Media team (Meta, Google, Tiktok, Affiliate, etc.) with a focus on driving traffic and NMV while supporting key business and campaign objectives.