1. JOB DESCRIPTION
Reporting to Campaign & Onsite Manager, The Merchandiser will be responsible to:
Work closely with Category Managers & Commercial team to develop onsite merchandising and campaign to achieve sales targets & new customer acquisition/retention to Tiki.
Manage company/category/brand campaigns from planning, preparation, execution & post-mortem. i.e. Produce campaign mechanic / micro-site layout to optimize customer experience and maximize sales potential based on various factors; Maintain a comprehensive library of appropriate data: Deals Tracker, Sales Data, Traffic, Conversion Rate etc…; Work with marketing to execute graphics and online marketing plans to drive traffic to store/campaigns week-on-week; Analyze past campaign performance and reporting on the current campaign’s.
Conceptualize and develop interesting and relevant campaigns to execute specific strategic directions. i.e. Build & execute plan to acquire new customers to cate & to Tiki.
Analyzing traffic, sales and volume growth on a weekly basis to understand customer shopping journey, to build & execute onsite engagement activities with customer to make sure for each of shopping touch-point Tiki make shopper satisfied for an effortless shopping and maximize Customer Live-time Value (CLV).
Identifying business opportunities and risks.
2. REQUIREMENTS
In order to succeed in the role, you should ideally have:
Bachelor’s Degree, preferably in e-Commerce marketing & campaign, brand marketing & shopper insight team, brand marketing agency, retail, or management consulting or equivalent e-Commerce experience
Solid understanding of Retail/E-Commerce/Marketplace business in terms of customer journey, customer live-time value (CLV) within the Electronics, Phones, Home Appliances and Health & Beauty industry.
Demonstrated ability to handle multiple tasks, to prioritize them and meet deadlines
Experience on project management, coordinating across functions or communication.
Strong data analysis skills and knowledge of Microsoft Excel and PowerPoint. Ability to deliver insight and recommendation based on data
Willingness to learn in a fast-moving environment and experience working in an entrepreneurial environment