This role will own the vision for driving Tiki App Install and must inspire and influence senior leaders and stakeholders across internal and external teams to achieve the goal
Report to Growth PMO Lead, you will responsible for:
- Design, manage and implement app install planning & execution to ensure that objectives are met to maximum efficiency
- Work with key stakeholders (Performance Marketing, Branding, PR-Social, Onsite Marketing) to drive the App
- Install, including creative and messaging strategy
- Work with Products/Dev teams to ensure the users experience is as frictionless as possible and the flow to convert mweb and web users to app users
- Monitor the operation & budget of programs
- Provide program updates on a consistent basis to various stakeholders: strategy, adjustment and detailed schedule to measure effectiveness of the initiatives
- Deliver business insights to identify areas for improvement and scaling
- 4-5 years of experience in Project Management, Marketing or any related analytical field required
- High proficient in Excel
- Excellent communications skills (written and oral) to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
- Fluency in the language of conversion metrics. You already know what CPI, CVR, and CAC mean.
- Familiarity with the principles of tracking & attribution, particularly on mobile.
- Curiosity and drive to learn new thing in fast-pace environment
- Sense of humor and fun to work with!
If you are interested in this job, please send your CV through the email: email@example.com with title : Position - Name or apply at this link . Thank you!